What you need is a weenie, which says to people ‘come this way.’ People won’t go down a long corridor unless there’s something promising at the end. You have to have something the beckons them to ‘walk this way.’
~ Walt Disney
Walt and the Disney imagineers put this into practice all over Disneyland, and this strategy holds at all of the Disney Parks since its construction. I don’t think one could imagine Main Street USA WITHOUT a castle at the end of it!